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Lena Grove Media is the only DSP for the US Hispanic market. We work with advertisers in a number of different ways, based on their buying preference.
Real-time bidding (RTB) inventory
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Using Lena Grove Media's data set of US Hispanic web users, we match our proprietary data of online Hispanic behavior to find ad impressions shown to Hispanics on general market web sites. When US Hispanics view Spanish language web sites, Lena Grove Media tags them. Then, when they visit general market sites, we deliver your display ads. |
Direct source inventory
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In addition to RTB inventory buys, we reach US Hispanics online by bidding on inventory on partner sites. We work with a long list of premium display-ad publishers and can match our data against their audiences to reach their Hispanic users. |
Data licensing
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For those advertisers who routinely rely on demand-side platform media buying, Lena Grove Media can license its proprietary data of online Hispanic behavior for use in existing campaigns. Especially for high-volume advertisers, this model allows you to evaluate Hispanic performance results distinctly, within a large general market buy.
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